These words were the trigger for our thoughts for the initiative #BETHECHANGE at the end of September.
No matter if governments, local administrations or companies, at the moment there is more and more emotional actionism. These sometimes quite short-term actions, through frustration and equally fear. But these actions have one big problem in common: they do not lead to sustainable and holistic solutions.
As a result, a lot of resources are used, people are overstrained and in the end no or only very few results are useful.
So Benjamin Talin and his business partner Hans-Dieter Blatecki decided to develop a practical concept that would promote implementation, and called him on a rainy Sunday afternoon. The question arose whether we might not use our company philosophy #BETHECHANGE to create an initiative for change and relevance.
With #BETHECHANGE a movement has thus been created where everyone can find themselves who feels that things are currently going in the wrong direction.